In October, Instagram rolled out Link Stickers globally, letting anyone to add links to their Instagram Stories, regardless of their verification status or the number of followers they have. This is ideal for small artists looking to share links to gig tickets or their music on streaming services, for example, without having to guide fans to the “link in the bio”.
Until now, Link Stickers have been one color and showed the URL, with no option for customization. Last week this changed with Instagram announcing the ability to customize Link Stickers. You can now enter Sticker text which is in place instead of the URL. Viewers will still be able to see the URL destination with a single tap, which should protect users against spam or visiting malicious sites. You can now also easily switch between three color options.
